for Small Businesses
Help small businesses stay active, relevant, and visible on platforms like Instagram, TikTok, and Facebook — and turn that skill into a predictable online income.
Use this page as your playbook: pick a niche, follow the roadmap, and build real monthly income managing social media for businesses that need you.
$10K+
Monthly Goal
Social media management means running social accounts for businesses that don't have the time, skill, or desire to do it themselves. You plan, create, schedule, and optimize their content so they can stay active and attract customers.
Creating and scheduling posts (photos, Reels, TikToks, carousels, stories)
Writing captions and basic hooks/call-to-actions
Replying to comments and DMs
Tracking basic analytics and tweaking what you post
You don't need to be a "guru" or have millions of followers. You need to understand each platform well enough to make consistent, decent content that supports the business's goals and brand.
In 2025 and beyond, if a business isn't visible on social media, it might as well not exist for a huge chunk of customers—especially younger ones. People search Instagram and TikTok the way they used to search Google.
That means:
Local gyms, salons, cafes, restaurants, coaches, and online brands all need a consistent presence.
They need content that looks decent, sounds like them, and doesn't take up their time.
They are often already spending on ads, software, or agencies and can redirect some of that budget to you.
Gyms, barbershops, nail salons, cafes, boutiques
Trainers, realtors, tattoo artists, photographers
Online coaches, course creators, small brands
Monthly Retainers
e.g., $400–$1,000/month per business
Add-ons
Extra Reels/TikToks, content shoots, basic ad setup
One-off Projects
Profile refresh, content bundle that can lead to monthly work
With the right systems, the math adds up quickly:
per month territory over time.
with Social Media Management
Pick a niche you understand or can learn quickly:
• Gyms/fitness
• Beauty (nails, hair, lashes)
• Food (cafes, restaurants, food trucks)
• Local services (cleaning, landscaping, realtors)
You don't have to stay there forever, but focusing makes your offer more powerful.
Create 3–5 sample posts for a fake or real example business in your niche:
Put them together into a mini showcase: A one-pager PDF, slideshow, or Notion page
Design a clear offer such as:
"I'll post 12–16 pieces of content per month for your business, reply to comments, and send you a simple monthly summary."
Write your service description with:
• Who you help (e.g., local gyms)
• What you do (content planning, creation, posting, basic analytics)
• What problem you solve (no more "we never post"; more consistent visibility)
Decide starting packages (for example):
Starter
8 posts/month
e.g., $250
Standard
12 posts/month
e.g., $400
Premium
16–20 posts/month + extras
e.g., $600
Can be lower at first to get case studies, then raise.
Reach out via DM, email, or in-person visit:
• Quick compliment
• One sentence on what you noticed ("You stop posting for weeks at a time")
• Clear offer ("I can handle 12 posts/month for you so you're always visible")
• Link to your mini showcase
For each client:
Track basic metrics:
• Follower growth
• Average reach and engagement
• Any clear "wins" (more DMs, more bookings, more foot traffic)
Share a simple monthly report with screenshots and 2–3 improvement notes.
Happy clients become long-term monthly retainers, which is the base of your $10K+ goal.
Improve your systems:
• Templates for captions
• Re-usable content ideas
• Checklists for each new client
Add new services if it fits:
• Short-form video packages
• Extra platforms
• Basic ad management (only when you're ready and educated on it)
Remember: tools support you — they don't replace strategy and consistency.
Posting whenever you feel like it with no structure.
Do instead: Plan content themes and pre-schedule.
Making posts look good but not tied to business goals.
Do instead: Ask, "What does this post help with?"
Offering IG, TikTok, Facebook, LinkedIn, Pinterest for low fees.
Do instead: Start with 1–2 platforms where the audience actually is.
Client expects daily posts and constant DMs for a tiny fee.
Do instead: Define exactly what's included in writing.
Having no presence or examples of your own.
Do instead: Run at least one personal or demo account well.
Charging $150/month for 25 posts + daily stories and engagement.
Do instead: Design sustainable packages, then slowly raise prices.
Social Media Launch Plan
Use this as your 7-day start plan:
Choose your focus niche (e.g., gyms, salons, or cafes).
Pick 1–2 platforms (often Instagram + TikTok for local visibility).
Create a demo content set: 3 feed posts, 2 story/Reel/TikTok ideas, 3 caption examples.
Put your best examples into a simple portfolio page or PDF.
Write a 1–2 sentence offer statement for your niche.
Build a list of 30 local or online small businesses in your niche.
Send 5–10 personalized messages per day for 5 days.
Offer a low-friction test month (e.g., a starter package) to remove risk for them.
If you land a client, create a simple content calendar and deliver on time.
Ask them for feedback and a short testimonial at the end of the month.
for Small Businesses
with Social Media Management
(Ambitious, not guaranteed)
Learn, Niche Down, and Get First Clients
Goal: Become "client-ready" and land 1–3 paying clients.
Week 1: Research & Platform Basics
Pick focus, choose platforms, study 10–15 business accounts
Week 2: Sample Content & Offer
Create 5–7 demo posts, define 2 simple packages
Week 3: Prospect List & Outreach
Build list of 50 businesses, send 5–10 DMs daily
Week 4: Close & Deliver
Land 1–3 clients, deliver content, get testimonials
Refine, Add Clients & Build Retainers
Goal: Reach 5–8 total clients and start building stable monthly recurring revenue.
Week 5-6: Systems & Case Studies
Create templates, get testimonials, bump pricing 20-30%
Week 7-8: Scale & Recurring Work
Narrow niche, send 10–15 messages daily, propose retainers. Target: $1.5K–$4K MRR
Optimize, Raise Prices & Push Toward $10K+
Many people won't hit $10K/month in 90 days — and that's OK. Build the systems and positioning that make high income realistic over time.
Week 9
Specialize further, raise prices again, add minimum project fees
Week 10
Create templates, checklists, track time per project
Week 11-12
Target higher-value clients, offer upsells, review & plan next quarter
The Math: 12 clients × $850/month = $10,200/month | 15 clients × $700/month = $10,500/month
This 90-day plan is ambitious and doesn't guarantee $10K/month. What it does give you is a clear roadmap to build skills, find clients, and create a real business that can grow far beyond your first $10K over time.