Build faceless niche pages around viral topics, grow loyal audiences, and turn that attention into income — without ever needing to be the "influencer" yourself.
Use this module as your blueprint: pick a theme, grow the audience, and learn to convert attention into real revenue over time.
A theme page is a social media account built around a topic, not a person.
Instead of being "you" as the brand, it's a page about:
You grow the page by consistently posting content that your niche loves. Once you have attention, you can monetize through:
You don't need to be on camera (unless you want to). Your "face" is the content and the theme.
Short-form content is everywhere, and people scroll for hours through feeds of memes, clips, motivational edits, education tips, and aesthetic montages.
Many users don't care who runs the account, they care about what they see and how it makes them feel. That's perfect for theme pages.
You grow a targeted audience
You become a "traffic source" in that niche
You can direct that traffic to offers and get paid
Brainstorm themes you enjoy and that have obvious monetization:
Popular themes with monetization potential:
Check:
Pick one primary theme to start. You can always add more pages later.
Identify 10–20 successful theme pages in your niche (IG & TikTok).
Study:
Take notes on patterns:
You're not copying — you're learning the language of the niche.
Decide on 2–3 repeatable content formats, for example:
Quotes + visuals
Quick tips in carousels
Short clips with captions
Memes or reactions
Batch content:
Set a posting schedule you can actually maintain:
Example: 1–2 posts per day for 60–90 days straight.
Consistency is more important than perfection.
Optimize your profile:
Start posting according to your schedule.
Use growth tactics:
Track what works:
Save posts with above-average reach or saves
→ Make more content in that direction
Start to position the page as:
This makes monetization easier later.
Once you have some traction (this can be a few thousand followers in a tight niche, or more in broader ones):
Over time, you can combine these income streams to work toward that $10K+ milestone.
You don't need advanced tools at the start; use what's simple and free, then upgrade as you scale.
Mistake:
Posting random viral stuff with no identity.
Do instead:
Stay anchored to your niche and audience, use trends that match your theme.
Mistake:
Downloading and reposting content with no changes and no credit.
Do instead:
Always add value (edits, context, compilations) and credit original creators when needed. Respect platform and creator rules.
Mistake:
Posting daily for a week then disappearing for 2–3 weeks.
Do instead:
Create a batch of content ahead of time so you can maintain your schedule.
Mistake:
Never replying to comments/DMs, acting like a ghost.
Do instead:
Engage with your community, ask questions, reply, react.
Mistake:
Spamming ads and promos when your page is tiny.
Do instead:
Focus first on value and growth; add monetization gradually and clearly.
Mistake:
Getting discouraged because you're not hitting viral numbers.
Do instead:
Focus on improving your own averages week by week.
Use this as your 7-day starter plan
Brainstorm at least 10 possible themes and narrow down to one.
Identify 10–20 successful theme pages in that niche across IG/TikTok.
Write down at least 30 content ideas (quotes, tips, memes, clips, etc.).
Create 15–20 posts in Canva or your editor of choice (mix of formats).
Set up your theme page account:
Username, profile picture, bio.
Plan your posting schedule for the next 30 days (e.g., 1–2 posts/day).
Start posting on day 1 and stick to the schedule.
Spend 15–30 minutes per day:
At the end of the week, check your top 3 posts and ask:
with Theme Pages
(Ambitious stretch goal, not a guarantee)
Choose, Launch, and Post Consistently
Goal: Launch your first theme page and post consistently for 30 days.
Week 1: Niche & Research
Brainstorm at least 10 theme ideas; pick your top 1–2 based on interest and clear monetization. Find 10–20 successful pages in your chosen niche.
Week 2: Content System & Backlog
Decide on your main formats. Create branding basics. Create a backlog of 30–40 posts so you can post 1–2 times per day.
Week 3: Launch & Routine
Launch or optimize your profile. Start posting daily. Reply to comments and DMs. Comment meaningfully on bigger pages. Track basic numbers weekly.
Week 4: Analyze & Adjust Content
Identify your top 10 posts from the month. Ask what formats and topics worked best. Create another 30–40 posts based on those patterns.
Growth Push & Early Monetization Experiments
Goal: Grow your audience and test small monetization opportunities.
Week 5: Growth Systems
Double down on what worked in Month 1. If carousels did best, make more. If clips popped off, make more. Increase interaction with your community.
Week 6: Audience Input & First Monetization
Ask your audience directly what they want more of. Softly test 1–2 affiliate offers or small promos that fit your niche. Never spam.
Week 7: Optimization & Cross-Platform
Consider repurposing content: IG → TikTok, TikTok → YouTube Shorts. Fine-tune posting times based on analytics. Keep building backlog.
Week 8: Sharpen Brand & Monetization Setup
Make your page visually consistent. Decide on primary monetization paths. Set up link in bio with a simple link hub and clear pinned post.
Scale, Systemize, and Aim Big
Goal: Turn your theme page into a serious asset with clear growth and income structure.
Week 9: Monetize More Intentionally
Accept paid promos or shoutouts that truly match your audience. Track results. Test different angles for affiliate offers.
Week 10: Systemize & Consider Expansion
Document your systems for generating ideas, designing posts, and engaging. Consider a second page only if first page is running smoothly.
Week 11: High-Level Review & Offers
Review 60+ days of content. Which themes always perform? Create or improve a simple digital product based on recurring questions.
Week 12: Scale Plan & $10K Math
Even if you're not near $10K/month yet, you can now map it out:
Example math (not a promise, just structure):
$2K/month from promos/shoutouts
$3K/month from affiliate commissions
$3K–$5K/month from your own products/services
Or across multiple pages: 3 pages each making $2–$4K/month
This 90-day plan is ambitious and doesn't guarantee $10K/month. What it does give you is a clear roadmap to build skills, grow audiences, and create real assets that can generate income over time.
Theme pages let you play the media company game without being the face. You focus on understanding an audience, feeding them the content they crave, and turning that attention into income over time.
Use this module to pick a profitable theme, commit to consistent content, grow a real audience, and then start testing ethical monetization options. You can combine theme pages with other methods in this program—like affiliate marketing, digital products, or even social media management—to build multiple income streams on your way to $10K and beyond.